9 THINGS THAT COMPOSE A GOOD APP


How do you know your application is good enough to attract the target audience? Everything has certain norms and requirements to be considered a quality product. In other words, there are standards that apps should meet. They are not just formality and really define the quality level of an application. These factors predetermine the success of your business.


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BA plays a vital role in any application development. In fact, this is where everything starts.

  • Marketing strategy development

Your app can be incredibly awesome and cool, but it won’t have any value if no one uses it. The goal of marketing is to show off a product and make it available for users, and you can’t do it in a hasty manner.  

  • Experience personalization

Creating an app that will be suitable for every person on the planet is impossible. That’s why you need to carefully define your target audience and make your application fit their needs.

  • Ongoing engagement planning

Your app users engagement is a serious matter, thus you should plan it appropriately. For this purpose, you can use email messaging, in-app messaging, or push-notifications.

  • Regular updates

Hopefully, you don’t think that creating an app is enough. Everything changes, including customers’ needs and overall market trends. Leave yourself space for updates and keep up with the times.

Keep your digital marketing tool simple (yep, your application is your powerful marketing tool if built properly and used wisely). Indeed, apps need simplicity in everything, except it’s a game app where users expect to see bright colors, lots of functionality, maybe even weird features and many more. When building an app, your main task is not to make it look like a quest for end users. You would never buy a kettle that takes hours to understand how it works, right? Be sure your clients wouldn’t either. Consumers lack time resource and that’s why they want to find what they need quickly and easily just in a few taps or clicks. Give them this opportunity, why not? Simple design and intuitive flow will significantly enhance the usability of your site or app. This in turn will prevent your app from bounce rate. 

Add creativity. This is important and will let you stand out from the crowd, but please watch out that your creative ideas are still adequate as there is a very fine line between these two phenomena. Though creativity is an important aspect to include in everything you do, you should be sure your target audience will understand the message. 

If you still don’t have your corporate style, you’d better develop it asap and build your app according to it. This is necessary so that your audience could easily recognize your product. Making an app simple doesn’t mean you should refuse unique style. 

Remember that your business app isn’t a mall ready to offer potential customers goods and services from various industries that don’t bare even a fleeting resemblance. Focus on a core feature because it’s what will bring you the bulk of money. 

Make your app cross-platform available. Try cross-platform development framework and you will save money and budget instead of spending them on developing the app separately for different platforms. Covering both platforms, you also draw twice bigger target audience! 

Though not all applications provide offline functionality and the Internet is accessible almost everywhere, the opportunity to access major functionality and content within your app will be a great bonus for end users which they will definitely appreciate.

Running a business, you just don’t have right for low performance. To be your successful business tool, your app should work flawlessly. Remember that you can only raise the bar and never lower it. The quality of your app is one of your best triggers as well as its core feature.

Test it. Test it as often as possible. If a company or business owner doesn’t test its product, it’s the beginning of the end. You should be absolutely sure you provide high quality to your customers. Moreover, testing will help you prevent security breaches. 

Offer your app free. If you have other ways to make money with it except of including ads and selling the entire app itself, better offer it for free. You can define a set of basic features that will be free of charge. Be sure that you will have much bigger traction if your users have an opportunity to download your app without paying for this action. Realize that they don’t know your app and how compatible it is for their needs before they download and start using it. That’s why they will rather try a free one because they lose nothing if they don’t like it. Maximize the chances of your app to be downloaded by making it free and you will get audience that will eagerly pay for more features. In case your app is your online shop where you sell products or services, it should be free to download for sure! That’s the easiest way to make your customers buy.